Case Study — Enterprise SaaS · Events · Seattle

Social27
Enterprise Events Platform

Enterprise virtual and hybrid event management SaaS — Social27, Seattle USA. Thousands of concurrent attendees, AI-powered networking, and real-time engagement.

SYSTEM_ARCHITECTURE_V2.4

NODE_SECURE

Enterprise

Scale

Seattle, USA

Company HQ

1000s

Concurrent Users

Real-Time

Engagement Engine

Platform

Social27 is an enterprise virtual and hybrid event platform used by Fortune 500 companies and global organisations to run large-scale conferences, trade shows, and corporate events. The platform handles thousands of concurrent attendees with real-time networking, sessions, and sponsor engagement.

Vijay's Role

Senior Engineering — responsible for real-time session infrastructure using SignalR, attendee networking algorithms, sponsor analytics dashboards, and high-concurrency performance optimisation. Worked closely with the Seattle product team to ship features for major enterprise clients.

CASE STUDY 01 · SOCIAL MEDIA AI

From Manual Posts to
AI-Driven Social
Command Centre

Social 27 is an intelligent multi-platform social media management system that replaced a 12-person manual content team with AI-generated, scheduled, and analysed content workflows — across 27 brand channels simultaneously.

AI Content GenerationMulti-Platform SchedulerReact.NET Core APIAzure AIGPT-4Social APIs

Industry: Digital Marketing · Client: Multi-Brand Enterprise · Deployment: Cloud SaaS

⚡

340%

Increase in content output
with the same team headcount

🕒

82%

Reduction in time-to-publish
from brief to live post

📊

4.8×

Higher average engagement rate
vs. manually created content

🌐

Brand channels managed
from a single unified dashboard

⚠ THE CHALLENGE

Content chaos across 27 channels

The client was running social media for multiple brands — Facebook, Instagram, X, LinkedIn, YouTube — manually. Every caption, every hashtag, every scheduled post required human effort. The team spent 70% of their time on repetitive content creation and 0% on strategy.

Content team of 12 unable to maintain posting frequency across all channels
Brand voice inconsistency — different writers, different tones
Zero real-time analytics — decisions made on gut instinct, not data
Approval bottlenecks delaying time-sensitive campaign posts by 48+ hours
No competitor tracking or trend monitoring integrated into workflow

✦ OUR SOLUTION

An AI brain for every brand channel

We built Social 27 — a SaaS platform powered by GPT-4 and Azure AI that learns each brand's tone, generates content briefs, produces post copy, selects optimal posting times, and publishes across all platforms automatically.

Brand Voice Engine — AI trained per brand profile to maintain consistent tone and style
Auto-Scheduler with ML-powered optimal timing prediction per platform
Real-time Analytics Dashboard — engagement, reach, sentiment, and ROI in one view
AI Approval Routing — drafts auto-reviewed for compliance before human sign-off
Competitor Intelligence Module — monitors trends and suggests reactive content
Multi-role team management with granular permissions per brand

SHIVAM ITCS didn't just build us a tool — they gave us a competitive superpower. We went from struggling to post twice a week to publishing tailored, data-optimised content six times daily across every channel. Our social-driven revenue doubled in six months.

— Director of Digital Marketing, Enterprise Brand Group · India