HiveGPT
AI Campaign Platform
Enterprise AI platform for automated marketing campaign generation, performance prediction, and creative optimisation — built at HiveGPT Inc., Seattle USA.
HiveGPT is an enterprise SaaS platform that uses AI to automate marketing campaign creation, predict performance across channels, and optimise creative assets at scale. Vijay led senior AI product engineering at HiveGPT Inc. (USA), building core platform infrastructure.
Senior AI Product Engineering — responsible for multi-tenant SaaS architecture, OpenAI API integration, campaign generation pipelines, performance prediction models, and production deployment on Azure. Deep collaboration with US product and design teams.
Your Company's Knowledge,
Finally Queryable.
HiveGPT is a private, enterprise-grade AI knowledge platform we built to give organisations a secure ChatGPT-style interface trained exclusively on their own documents, SOPs, and institutional knowledge — with zero data leaving their infrastructure.
knowledge silos
The client — a 2,000-person professional services firm — had 14 years of project reports, SOPs, legal documents, HR policies, and client deliverables spread across SharePoint, Google Drive, email, and local servers. New employees took 6 months to become productive. Senior staff spent 3+ hours daily re-answering questions that had been answered before.
Worse — they couldn't use ChatGPT or any public AI because of strict data governance and client confidentiality requirements. They needed the power of GPT without the privacy risk.
- Document Intelligence: Ingests PDFs, Word docs, spreadsheets, emails, and web pages into a semantic vector database
- Conversational Query: Employees ask natural-language questions and get sourced, cited answers from internal docs
- Role-Based Access: Finance team sees finance docs; HR sees HR docs — zero cross-contamination
- Hybrid LLM: Uses private Azure OpenAI for sensitive queries; falls back to lighter local models for routine tasks
- Audit Trail: Every query logged for compliance — who asked what, when, and what answer was given
Campaign Intelligence
Visualizing the AI-powered campaign generation and predictive performance dashboards.
Campaign Generation Flow
1 / 9
LLM-powered campaign brief → ad copy → creative variants pipeline. Multi-variant generation with brand voice consistency.
Secure tenant isolation, per-tenant LLM configuration, usage metering, and billing integration.
ML models predicting CTR, conversion rate, and ROAS before campaign launch based on historical data.
Production deployment on Azure — containerised microservices, autoscaling, monitoring, and zero-downtime deployments.